Proof of the Pudding is proud to be featured in a recent Sports Business Journal article highlighting the PGA TOUR’s new Grounds+ ticket program at the 2026 FedEx St. Jude Championship. The innovative ticket includes unlimited food and non-alcoholic beverages, creating a more accessible and elevated fan experience throughout the tournament. Anyone with a paid ticket on site—an estimated 15,000 fans per day during tournament rounds—will have access to complimentary concessions. As the event’s food and beverage partner, Proof of the Pudding is helping bring this exciting new hospitality concept to life.

The initiative reflects a growing focus on enhancing the guest experience through thoughtful hospitality and innovative event offerings. Read the full Sports Business Journal article to learn more about the new Grounds+ program and its impact on one of the PGA TOUR’s premier postseason events.

by Dina Biondo in News, Press